AMERICAS: New identity for ‘new’ United

United Airlines and Continental Airlines have revealed refinements to the visual branding for the new global airline that will result from the proposed merger between the two airlines. The new logo displays the combined company’s brand name in capital letters (UNITED) joined with the global mark which has represented Continental’s brand image since 1991. A […]


United Airlines and Continental Airlines have revealed refinements to the visual branding for the new global airline that will result from the proposed merger between the two airlines. The new logo displays the combined company’s brand name in capital letters (UNITED) joined with the global mark which has represented Continental’s brand image since 1991. A corresponding update of the combined airline’s aircraft livery will adopt Continental’s livery, colours and design, including its blue-goldwhite globe image on the tail, combined with the new-style United name on the fuselage.