Paul the consultant

We all know how horribly inaccurate most market forecasts can be and certainly last year’s disastrous downturn should be ample enough evidence on that count. So we say, forget those grossly overpaid and usually, highly inaccurate consultants in their fashion-challenged pin stripe suits — lets tap a proven leader in accurate forecasting…Paul the Octopus! We […]


We all know how horribly inaccurate most market forecasts can be and certainly last year’s disastrous downturn should be ample enough evidence on that count. So we say, forget those grossly overpaid and usually, highly inaccurate consultants in their fashion-challenged pin stripe suits — lets tap a proven leader in accurate forecasting…Paul the Octopus! We watched with awe-struck fascination (really, it was more interesting than the actual football) at Paul’s miraculously accurate forecasting — going 8/8 on World Cup 2010 matches. For those,somehow, not familiar with Paul’s unique skill, it worked thusly: During thedivinations, Paul was presented with twoboxes containing food in the form of amussel, each box marked on the outsidewith the flag of a national football team inan upcoming match. The box from whichPaul ate the mussel would be the winnerat the next match. And so, the Belly Achersare campaigning to get the air cargoindustry to lay claim to a piece of Paul(metaphorically speaking, although we doenjoy a nice plate of deep fried calamariwith our beer). I mean what better wayto determine network planning…letPaul make his choice. Fleet expansion?No problem, one tank for the A330-200F, another forthe B747-8F. Andhey, if he startsgiving bad advice…you can just eathim! You can’t dothat with thosepin stripe wearingguys.