Cargo matters at AirAsia
The story of how AirAsia got into the cargo business is emblematic of the carrierÃ¢â‚¬™s philosophy to business in general. Upon taking delivery of the very first A320 aircraft, the Branson-esque CEO of the then upstart AirAsia, Tony Fernandes pointed to the bellyhold, asking how the space could be maximised to generate revenue.
July 1, 2010
Ã¢â‚¬Å“WeÃ¢â‚¬™re defying convention Ã¢â‚¬“ we think the other way Ã¢â‚¬“ as we always do in AirAsia,Ã¢â‚¬Â Manoharen says, echoing the mantra of his boss.
But contrarian thinking appearsto work because remarkably, AirAsia with a station turnaround time acrossits South, Southeast and East Asianpassenger network of just 25 minutesfor its narrowbody fleet, manages tobulk load 2.5-3.5 tonnes of cargo aboardits A320-200 aircraft within 22 minutes.
For AirAsia X, the AirAsia groupÃ¢â‚¬™s long-haul arm, the carrier can load between 16 and 18 tonnes of cargo aboard its A330-300 aircraft within 60 minutes, snuggly within the widebody aircraftÃ¢â‚¬™s 75 minute turnaround window. AirAsia X currently flies to Australia (Perth, Melbourne and the Gold Coast), China (Chengdu, Hangzhou and Tianjin), India (Mumbai), Taiwan (Taipei) and the UK (London, Stansted).