The Ã¢â‚¬ËœPride of AfricaÃ¢â‚¬™ is set to shine brighter
Freshly recovering from its first loss in 13 years, record high fuel prices, a global economic downturn, labour strife and voracious foreign competitors have made Kenya Airways and its cargo division, all the more hungry for success Ã¢â‚¬“ and successful it is. Kenya Airways executives tell Payload Asia correspondent Manfred Singh how theyÃ¢â‚¬™re doing it.
November 1, 2009
For Bram Steller, the man who knows Africa and the aviation business insideout and is in his second stint with Kenya Airways Ã¢â‚¬“ he was commercial director in 2000-01 Ã¢â‚¬“ it must have been a blow. But seemingly unfazed by the losses, the COO has been working on a very carefully crafted strategy Ã¢â‚¬“ open new routes within Africa while strengthening the carrierÃ¢â‚¬™s market in the Far East and China.
His moves have been on the right track and he found an avid supporterin KQ chairman Evanson Mwaniki who declared at the carrierÃ¢â‚¬™s recent annualgeneral meeting that the carrierÃ¢â‚¬™s goalwas to, Ã¢â‚¬Å“interconnect Africa and link thecontinent to the rest of the world.Ã¢â‚¬Â Thisstrategy also won crucial backing fromKenyaÃ¢â‚¬™s Ministry of Transport.