EUROPE & CIS: BAWC to focus on premium cargo

British Airways World Cargo (BAWC) is aiming to improve its cargo yield by increasing its focus on premium products, according to comments published in its in-house newsletter. “The key to improving BAWC’s yield is to sell more premium cargo,” said BAWC’s head of business development, Adam Carson. The move reflects the relatively strong performance in […]


British Airways World Cargo (BAWC) is aiming to improve its cargo yield by increasing its focus on premium products, according to comments published in its in-house newsletter. “The key to improving BAWC’s yield is to sell more premium cargo,” said BAWC’s head of business development, Adam Carson.

The move reflects the relatively strong performance in specialist end of the cargo market including pharmaceuticals, currency, perishables, pets and livestock and mail, BAWC said. In the year to 31 March, cargo revenue rose 9.4 per cent, to US$1.1 billion and represented 7.5 per cent of total revenue.