Thailand in danger of losing out on perishables

At a recent international food exhibition held annually in Japan, the Thai booth advertised itself as the “Kitchen of the World”. No surprise as there is big global demand for its high quality fruits and vegetables. But over the last few years, Thai fresh produce has taken a beating from stiff competition in India, Kenya, […]


Bangkok Flight Services cold chain cool pallets David Ambridge packaging ULD


At a recent international food exhibition held annually in Japan, the Thai booth advertised itself as the “Kitchen of the World”. No surprise as there is big global demand for its high quality fruits and vegetables. But over the last few years, Thai fresh produce has taken a beating from stiff competition in India, Kenya, Ghana, Peru and other countries. By Manfred Singh in Bangkok.

While food costs are high, Thai logistics costs have pushed it higher. To top it all, there is constant demand for quality. A troubled Thai air freight community has been trying to find ways to reduce costs.According to David Ambridge, general manager cargo at Bangkok Flight Services,logistics costs can be pushed downusing out-of-the-box solutions.

A ripple effect from this will help Thai produce get back to its top position he says. “Not only can we change but we must change before this valuable business moves away to those who have changed already.” Worse still, he says, is the fact that although other markets offer produce of a lower quality than Thailand, their products are delivered at the right price.

“The only way out is to think out of the box and change the manner in which the whole business is done,” he said. And this means a joint approach by shippers, forwarders, airlines, cool chain providers and consignees.