Putting on a brave face

I have to take my hat off to the folks at DHL Express and Lufthansa Cargo for pretty much pulling out the stops to launch their new AeroLogic cargo airline in style. It takes a fairly high degree of tenaciousness to put on a brave face and stand tall amid the rubble of an air […]


I have to take my hat off to the folks at DHL Express and Lufthansa Cargo for pretty much pulling out the stops to launch their new AeroLogic cargo airline in style. It takes a fairly high degree of tenaciousness to put on a brave face and stand tall amid the rubble of an air cargo industry devastated by the global recession and proclaim with seemingly genuine optimism that your new baby has a rosy future.

I’m overstating to be sure, because clearly air cargo will once again return to its glory days of growth and prosperity – its just a question of when. But make no mistake, between now and then could be one tough slog with plenty of sleepless nights under the starry Leipzig night’s sky.

The AeroLogic baby and its two proud, but surely nervous parents were spared some degree of fretting by striking Boeing machinists who kindly shut down aircraft production lines for nearly two months, thus helping to forestall the entry of DHL/ Lufthansa junior into the worst of the cold recessionary environment.

I half suspect part of the plan is to keep feeding fairy tales to junior until things pick up, thus sparing the poor child the stress of coping in a less than friendly world. That fairy tale seemed to extend part way into the Leipzig launch last month.