Air cargo must remove the veils of illusion

Air freight management must strip the veils of illusion from their eyes in combating the worst recession since the industry began sixty years ago, says one air freight executive who believes the industry will not emerge from the crisis in the same formit entered. Speaking at the IATA World Cargo Symposium 2009 in Bangkok, Julian […]


Air freight management must strip the veils of illusion from their eyes in combating the worst recession since the industry began sixty years ago, says one air freight executive who believes the industry will not emerge from the crisis in the same formit entered.

Speaking at the IATA World Cargo Symposium 2009 in Bangkok, Julian Keeling president and CEO at Consolidators International, Inc. (CII), a major air freight wholesaling firm based in Los Angeles outlined what he saw as the major illusions blurring the industry’s sight.

These illusions include the near obsession with China as the primary engine of growth. They also include off ering complicated, expensive supply chain “solutions” to the shipper rather than concentrating on fast, reliable transport of cargo.

“Let’s stop adding layers of outside management like 4PLs which heighten the cost to the customer without comparable benefits,” he said.

“Also, let’s not indulge in the comfortable belief that air cargo will resume automatically the growth of past years once the downturn ends. Air cargo must face the harsh realities of today. Unlike Salome, we cannot dance behind seven veils of illusion,” commented Keeling.

“In today’s environment, shippers by air opt overwhelmingly for the two basic qualities air cargo traditionally has offered; speed and reliability of delivery. Forwarders must satisfy these two demands as never before,” emphasised Keeling to the audience comprised of the international airline community, forwarding and shipping executives.