PHILIPPINES: Emirates uses SMS for cargo status

Emirates SkyCargo Philippines has deployed short messaging service (SMS) as part of its SkyChain service. Rusela Rubin, Emirates SkyCargo Phils manager said with SMS, Philippine exporters could use text messagingin updating the status of their shipments. “You can get the full status of the shipment online but you also received it by SMS. This will […]


Emirates SkyCargo Philippines has deployed short messaging service (SMS) as part of its SkyChain service. Rusela Rubin, Emirates SkyCargo Phils manager said with SMS, Philippine exporters could use text messagingin updating the status of their shipments.

“You can get the full status of the shipment online but you also received it by SMS. This will also keep us on our toes because the key Emirates SkyCargo staff in Manila are given the same messages, thus, keeping us informed and be proactive,” said Rubin.

Emirates’ outbound cargoes from Manila include semi-conductors, electronics and garments to the European and US markets through its hub in Dubai. Ravishankar Mirle, SkyCargo’s regional manager cargo commercial who recently visited Manila said: “We have successfully been servicing the Philippine market to Western Europe by consolidating our efforts towards the east and south.”

Mirle said SkyCargo’s increased operations to Vienna and Southern Europe will serve the Philippine access to Barcelona and Spain. “We have transpacifi c and transatlantic routes fully covered. This means that Philippine shipments through Dubai do not go a roundabout way, contrary to the perception of some sectors. We ship Philippine garments through Dubai to JFR airport in the US on time.” SkyCargo has 11 freighters on fixed scheduled operations fl ying to 30 destinations that started 1 August.