AMERICA: Continental implements new CRO system

Continental Airlines Cargo said that the latest version of JDA Software Group’s Cargo Revenue Optimizer (CRO) system, which was implemented L E T T E R S Re: Payload Asia Dec-January 2007 issue – The Secret Logistics of The Limited Correction: Payload Asia incorrectly reported that The Limited provides logistics services through third party (3PL) […]


Continental Airlines Cargo said that the latest version of JDA Software Group’s Cargo Revenue Optimizer (CRO) system, which was implemented L E T T E R S Re: Payload Asia Dec-January 2007 issue – The Secret Logistics of The Limited Correction: Payload Asia incorrectly reported that The Limited provides logistics services through third party (3PL) agreements for both Abercrombie& Fitch and The Limited. The Limiteddoes not provide these services.in 2006, will deliver more than a milliondollars in additional revenue annuallyand improve demand forecasting by10 percent.

“Continental Cargo has been successfully using JDA’s CRO revenue management solution since 1999,” said Ed O’Meara, director – cargo revenue management for Continental Airlines Cargo. “Last year JDA offered to conduct a pilot study of their newest CRO upgrade, Version 7.2, at Continental to evaluate its impact on revenue. During the pilot, Version 7.2 delivered an impressive improvement in demand forecasting results.”

Continental Airlines Cargo is implementing JDA’s new CRO version in three phases, with fi nal rollout scheduled for the fourth quarter of this year.

The JDA aviation and cargo solution strategy team customised its system to let Continental Cargo evaluate demand for shipping legs, or routes, based on volume and weight and create dynamic entry conditions that a client must meet before Continental Cargo accepts the business.