DHL Global Mail expands its toehold in Asia

While ‘front door’ access to theAsian mail markets is still barred bya lack of liberalisation, DHL GlobalMail is increasingly exploring backdoor routes, through joint venturesand other initiatives in the direct mailarena, according to its chairman, KlausKnappik. An example is the company’s jointventure with Yamato Holdings in Japan,which was formalised in March. Thenew joint venture company […]


While ‘front door’ access to theAsian mail markets is still barred bya lack of liberalisation, DHL GlobalMail is increasingly exploring backdoor routes, through joint venturesand other initiatives in the direct mailarena, according to its chairman, KlausKnappik.

An example is the company’s jointventure with Yamato Holdings in Japan,which was formalised in March. Thenew joint venture company – YamatoDirect Marketing – is involved in allaspects of promotional mailing forbusinesses, including market research,running address databases and printingof mailshots.

‘This is a relatively new market inJapan, but is an important niche,’ saysKnappik. ‘What we are trying to dois find out if the Japanese market isready for these type of promotions.’ He does not expect liberalisation of the main Japanese market for ‘some way into the future – the next five to ten years at least.’

Another area of activity is documentmanagement for banks, insurancecompanies and related businesses.This includes invoicing, despatchingbrochures and the scanning of documentsinto archives. ‘Essentially, whatwe are looking at is where we can addvalue to the basic mail product, as a wayof getting a foot in the door in thesemarkets,’ says Knappik.

In the past two to three years, DHLGlobal Mail has also opened offices tolook at similar activities in most Asiancountries, including Indonesia, Malaysia,Taiwan, Korea and the Philippines.It has for some time had branches inHong Kong and Singapore, and hasan established direct mail business inAustralia.